It's true—I did the responsible career path thing. Commercial Design & Build. Architectural Practice. Plenty of experience. Know lots of acronyms.

Did it teach me a lot? Yes. But did I spend most of it wondering why small businesses were constantly priced out and sent on their way? Also yes. And when I was told “that’s just how it is”, I did the only reasonable thing: I got obsessively invested in changing it.

Because if we all accepted things the way they are, just because thats the way they’ve always been, everyone would still be starting the next Netflix episode manually. Like Victorian peasants.

Independent business owners? You're that breed. You spot something that could be better, and rather than shrug and move on, you do something about it. Because you just can’t not—despite the naysayers.

You're an outlaw.

And to get the kind of design you want? To give your brand the presence it deserves? You need a fellow outlaw with the same tenacity as you.