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Stupid Cupid

Stupid Cupid

Stupid Cupid

2024
Everything

A floristry space built to kill the clichés and bring the fun back. Stupid Cupid ditches the usual solemnity of the floristry industry for Roman-inspired drama, cheeky adult pick ‘n’ mix, and multi-use furniture that moonlights as workshop seating. Because if we’re invoking a Roman god, buying flowers should feel less like a transaction and more of an experience worth posting about.

A floristry space built to kill the clichés and bring the fun back. Stupid Cupid ditches the usual solemnity of the floristry industry for Roman-inspired drama, cheeky adult pick ‘n’ mix, and multi-use furniture that moonlights as workshop seating. Because if we’re invoking a Roman god, buying flowers should feel less like a transaction and more of an experience worth posting about.

A floristry space built to kill the clichés and bring the fun back. Stupid Cupid ditches the usual solemnity of the floristry industry for Roman-inspired drama, cheeky adult pick ‘n’ mix, and multi-use furniture that moonlights as workshop seating. Because if we’re invoking a Roman god, buying flowers should feel less like a transaction and more of an experience worth posting about.

client
Stupid Cupid
industry
Retail
size
538 sqft
2024
Everything
client
Stupid Cupid
industry
Retail
size
538 sqft

turning buying flowers

turning buying flowers

into an even sweeter act

into an even sweeter act

Because anyone can sell a bouquet, but not everyone can turn it into an adult pick 'n' mix moment—giving shoppers a reason to linger, serve it up to the algorithm, and accidentally sign up to a workshop while they're there.

Because anyone can sell a bouquet, but not everyone can turn it into an adult pick 'n' mix moment—giving shoppers a reason to linger, serve it up to the algorithm, and accidentally sign up to a workshop while they're there.

turning buying flowers

into an even sweeter act

Because anyone can sell a bouquet, but not everyone can turn it into an adult pick 'n' mix moment—giving shoppers a reason to linger, serve it up to the algorithm, and accidentally sign up to a workshop while they're there.

neoclassicism

neoclassicism

but not as trite trend-play

but not as trite trend-play

Overused right now? Yes. But here, they’re a strategic identity choice that anchor the brand name and theme—making Cupid feel like less of a gimmick, more of a founding principle.

Overused right now? Yes. But here, they’re a strategic identity choice that anchor the brand name and theme—making Cupid feel like less of a gimmick, more of a founding principle.

neoclassicism

but not as trite trend-play

Overused right now? Yes. But here, they’re a strategic identity choice that anchor the brand name and theme—making Cupid feel like less of a gimmick, more of a founding principle.

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Let's Chat

Let's Chat

Let's Chat

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lucy@outlawrepublic.uk

lucy@outlawrepublic.uk

© All rights reserved Outlaw Republic 2025

© All rights reserved Outlaw Republic 2025

© All rights reserved Outlaw Republic 2025

+44 (0) 7537131252

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